Origins was launched in 2010. It provides ready to wear clothing especially for women. The brand, because of its quite stylish dresses, has become one of the highly sought-after brands in the fashion industry. Most of its dresses are meant for day wear. The design philosophy of the brand is rooted in the spirit of the modern woman but isalso attached to our heritage. Hence, you can see that the dresses are modernbut do have traditional design elements here and there.
This collection includes casual wear clothes. These casual wear dresses have long printed and embroidered shirts as well as frocks for women. Along with it, there are churidaars and dupattas. The clothes are traditional and made according to the tastes of women in the country.