Erum Alam is a creative and talented dress designer for ladies who started her career back in 2009. In the beginning she was only designing Lawn stuff . Her products were available under the label Mahin Erum. Now she is more into all kinds of fabrics including lawn, cotton and linen.
Erum Alam Winter Collecstion 2012 was unveiled just as the winter started. This collection is very decent yet eye catching. Yo can have three piece suits as well as single shirts and wear them with a pair of jeans or trousers.Their prices are very reasonable which is one of the factors that led to this brand’s success. Currently Erum Alam Winter Collection 2012 is available at Labels and La’Ateliers.