HSY is the most sought-after luxury fashion house that’s more than just a label, it’s a complete lifestyle. HSY comprises multiple brands: HSY Wedding, HSY Couture, HSY R2W (ready to wear), HSY Home, HSY Private Collection, and HSY Noir. With the Launch of HSY Active at the Dubai International Fashion Week, HSY has emerged as the only complete brand in the region.
Fluid silhouettes with emphasis on the structure of the hip-line and detailed crafted art strait jacket and blouses, with a strong emphasis on silk velvets, gauze gauzy, delicate fabric handwoven jacquard create a look that was luxurious and opulent. Intricate craftsmanship and techniques had revived old age for a bride who appreciates the richness of their heritage.
With over 60 magazine covers to the label’s credit, HSY is the winner of Designer of the Year Award at the Lux style awards 2005 as well as in 2007 in Malaysia. HSY also won the Most Stylish Fashion Icon at the MTV Style Awards in 2008 as well as being on the Hot 100 list of people in Dubai as a Style Icon. The label has won Style Guru of the year by the Indus Style awards in 2007. Hassan was named the top 20 Male Fashion Icons of the world by International.
Collection showcases were created exclusively by Pantene bridal couture week. The HSY collection is available at selected boutiques in Lahore, Karachi, Islamabad, Dubai, UK, USA, Singapore, and at Harvey Nichols in KSA.