One of the leading designers Nofil Siddiqui is all set to launch his Debut Spring – Summer collection on 4th March at Expo Centre, Karachi. Shaista Lodhi is the brand Ambassador for Nofil Siddiqui Lawn.A beatific grin appears and her laugh reverberates through the screen, filling up the room. She sits there, on a sofa, captivating million of hearts and engaging the audiences sitting at home to the fullest. This is Shaista Lodhi, a person who’s an epitome of happiness, hyper ball of energy and utmost glamour.
Shaista has been in the profession of TV anchoring and hosting morning shows since 2008. She is not only a friend to millions of viewers watching at home, but she’s also androgynously chic, who over time has become a styling sensation. This is why; Shaista Lodhi was the perfect choice of a muse for the upcoming Nofil Lawn Spring/Summer ’14.
Nofil Siddique stepped into the world of fashion after graduating as an engineer in advance manufacturing and thought of founding his euphonious label, Nofil Pret & Couture. He was recognized for his talent in designing at very early age when he portrayed his excellence in men’s prêt line. Within no time, Nofil reached the pinnacle of success as a designer when his collection received an overwhelming response from the customers. This acted as a motivation for him to continue his hard work.
And so the journey to launch lawn for Nofil, started in 2012 with the idea to cater to a woman who is bold and confident yet elegant and graceful. He has worked with Aiza Khan and Mehwish Hayat previously as his muse. Now, Nofil lawn is back with their Spring – Summer 2014 collection with Shaista Lodhi as their uber glamorous brand ambassador. Nofil Lawn 2014 encapsulates the idea of a woman who is not afraid to fly and remains rooted to her home ground. Their design philosophy remains simple and elegant on quality fabric and formal wear.
This collection juxtaposes intricate embroidered shirts with flimsy chiffon dupattas and crisp lawn trousers. Shirt & Trouser piece are pure lawn. Sleeves and dupattas are of chiffon, where as neck, back and shirt borders embroidery patches are of silk. The color palette remains a perfect blend of summery hues like sky blues, sorbet yellows, pistachio greens and bright neons. In all it remains to be a perfect fix for a hot summer’s day. It is not only classy but effortlessly chic as well.